Episode Details

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📣 If you’ve run Facebook ads and didn’t see results, the problem probably wasn’t Facebook—it was your targeting. In this episode, Danny Decker explains how to turn your email list into a high-converting audience, create lookalikes that actually match your best clients, and follow prospects around the internet using retargeting. This is the strategy law firms wish they had when they started running ads.

📌 Key Takeaways

• Discover how to use your existing email list to power your ad strategy.
• Learn the difference between list-based audiences, lookalikes, and retargeting.
• Understand why smart targeting makes or breaks your Facebook ad results.

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