Episode Details

Today’s episode is a peek behind the curtain of my recent virtual Monthly Giving Summit. The good, the surprising, and everything in between! With a team of 6 handling strategic planning and marketing, we ended up with 31 speakers and 4,693 registrants from 58 countries!

I’ll share what we paid in speaker fees, the secrets behind our marketing approach, why simple, no-frills video ads work, and how a $2,500 investment in paid ads generated 26% of our total registrations at just $2.04 per registration.

Plus, my combo of email marketing, influencer partnerships, speaker collabs, and strategic outreach that led to a 50% live show-up rate at the summit. 

If you’ve ever dreamed of hosting a virtual event that truly moves the needle, this episode is your blueprint. You don't need a massive operation to create meaningful impact — just a genuine desire to serve your community.

Resources & Links

Thank you to our amazing partners who made the Monthly Giving Summit possible: Givebutter, FundraiseUp, MissionWired, Tatango, iDonate, and DonorPerfect.

I used LettrLabs to send thank you notes to speakers.

Bloomerang is the proud presenter of Missions to Movements. 

See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!