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Mediaocean CEO Bill Wise - building the operating system for advertising
Episode 189
Published 1 year, 5 months ago
Description
Bill Wise is the CEO and co-founder of Mediaocean, an adtech platform that processes over $200 billion in global media spend annually.
In this episode of World of DaaS, Bill and Auren discuss:
- The hidden plumbing of global advertising
- Measurement monopolies in adtech
- The transition from linear TV to CTV
- Cultural integration in tech acquisitions
Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.
You can find Auren Hoffman on X at @auren and Bill Wise on X at @billwise.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)