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A gloomy ad outlook, Apple’s ATT troubles, bot blind sports and Dotdash Meredith’s Lindsay Van Kirk on D/Cipher’s OpenAI assist
Published 11 months, 3 weeks ago
Description
This week’s episode examines the gloomy ad market outlook, Apple’s App Tracking Transparency troubles and ad verification vendors’ bot blind spots.
Then Dotdash Meredith svp and gm of D/Cipher Lindsay Van Kirk joins to discuss how the publisher has enlisted OpenAI to give its contextual ad targeting product a AI-assisted boost.