Episode 214
Build your business with beehiiv: https://www.beehiiv.com/greg-isenberg?utm_campaign=Q22025-greg-isenberg-partnership&utm_medium=influencer&utm_source=podcast&utm_source_platform=podcast&via=greg-isenberg-Q22025&utm_marketing_tactic=awareness&utm_creative_format=podcast&utm_content=greg-isenberg&utm_term=greg-isenberg
Join me as I chat with Tyler Denk, co-founder of Beehiiv, to discuss how to grow a newsletter to 100,000 subscribers. He demonstrates Beehiiv’s platform features including customizable websites, subscriber data collection, automated welcome sequences, and multiple monetization options. Tyler emphasizes there's no "silver bullet" for growth—success comes from combining multiple strategies that each contribute incrementally to building a valuable audience asset.
Get the 5-step guide to 100K subscribers: www.gregisenberg.com/beehiiv-business
Timestamps
• 00:00 - Intro
• 02:58 - Overview of newsletter growth potential
• 04:03 - Website building and email capture features
• 15:00 - Subscriber data collection and welcome automations
• 25:00 - Cross-promotion and "Boost" network for growth
• 38:06 - Lead magnets and referral programs
• 55:00 - Customized email collection based on content
• 1:08:35 - Monetization strategies (sponsorships, paid subscriptions)
• 1:10:55 - Final thoughts on consistency and getting started
Key Points
• Beehiiv’s all-in-one platform includes website building, email capture, subscriber data collection, referral programs, and monetization tools
• Multiple growth channels work together: lead magnets, email gating, referral programs, and cross-promotion with other newsletters
• Monetization comes through direct sponsorships, Beehiiv’s ad network, and the "Boost" feature where newsletters pay each other for subscriber referrals
1) Website & Email Capture Strategy
Beehiiv gives you a full website builder where you can create:
• Custom landing pages
• Email capture forms
• Pop-ups targeted by traffic source
• Different signup flows
The key? Create MULTIPLE entry points that convert 15-20% of visitors to subscribers.
Tyler's Windows 98-themed site stands out because it's INTENTIONALLY different!
2) The Subscribe Flow Magic
This is GENIUS:
After someone subscribes, Tyler shows:
• Sponsored newsletter recommendations
• A quick survey collecting demographic data
• A welcome page with popular content
This data helps him:
• Sell premium sponsorships
• Create targeted content
• Understand his audience (60% founders!)
3) Network Effects & Passive Growth
Tyler gets 200-300 FREE subscribers weekly through Beehiiv’s recommendation network!
How it works:
• Other newsletters recommend his in their subscribe flow
• He recommends others in his flow
"It's like getting $400-600 of value weekly just for existing on the platform"
4) The Boost Network (Paid Acquisition)
Tyler spends $2-3K monthly buying subscribers through Beehiiv’s Boost marketplace.
• He pays $2.50 per subscriber
• Only pays for subscribers who ACTUALLY ENGAGE
• Has autopause features to cut off low-quality sources
• Manages 155+ acquisition sources in one dashboard
It's like a vending machine: put in $2.50, get $4 back!
5) Lead Magnets That Convert
Tyler shared his seed deck on Twitter (100K views) with a simple signup form.
The magic:
• Created a custom landing page in Beehiiv
• Set up a different signup flow (no recommendations)
• Built an automation to deliver the
Published on 8 months, 3 weeks ago
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