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How Christina Nicholson Uses Her Podcast for Lead Generation in her Business
Description
Have you ever wondered why something gets put on TV? I know I have.
That’s what makes Christina Nicholson’s show, Become a Media Maven, so interesting from a content standpoint.
From a process standpoint, the show has been around since 2018 and has evolved and adapted to the changing landscape. This has helped Christina keep the show relevant without adding a ton more work to her plate. It’s also what has allowed her to focus on lead generation.
Let’s take a look at what inspired the changes she made, how she produces her show today, and of course, what you can steal from her workflow.
In this Episode
- Experiment with the format of your podcast.
- Know the goal of your episodes before you record.
- Use your podcast for lead generation.
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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.
Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.
Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/