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EP 79: How to Attract Influencers to Promote Your Startup: Celebrity Marketing & Influencer Deals Explained
Description
In this episode, Gil Eyal of Stardust Ventures shares expert insights on celebrity marketing and influencer deals for startups. Learn how to pitch your startup to influencers, find the best platforms to connect, and structure celebrity deals, all without breaking the bank. Plus, discover the biggest mistakes startups make with influencer marketing and how to avoid them.
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Here's what you're in for:
00:00 – Intro | How to attract influencers to your startup (Gil Eyal’s expert take)
02:15 – The truth about celebrity marketing (Why celebs care about startups)
05:30 – Biggest mistakes startups make with influencer marketing
09:45 – How to get access to celebrities & influencers (Stardust Ventures' insights)
13:20 – The power of storytelling in influencer marketing (Why authenticity wins)
17:05 – How to pitch your startup to influencers (Gil Eyal’s step-by-step strategy)
20:50 – Best platforms to connect with influencers (Where to find the right talent)
25:10 – How to structure influencer & celebrity deals (Equity vs. cash agreements)
29:40 – How celebrity partnerships impact startup valuations (Real success stories)
35:00 – The most effective marketing channels for startups (Gil Eyal’s top picks)
39:00 – B2B vs. B2C influencer marketing (How to make it work in different industries)
43:00 – Final advice from Gil Eyal on startup growth & fundraising
ABOUT GIL EYAL
Gil Eyal is a leading expert in celebrity endorsements and influencer marketing, known for revolutionizing how brands leverage data-driven influencer strategies. As the Founder and former President of HYPR, he built the market leader in influencer marketing automation, which won multiple industry awards before being acquired by Juliusworks in 2020.
A veteran of 200+ celebrity endorsement deals, Gil has worked with Leonardo DiCaprio, Serena Williams, Zendaya, Pitbull, and Stephen Curry, among others. Today, as the Founder of Stardust Ventures, Gil helps consumer startups scale through strategic celebrity partnerships.
You can reach out to Gil through:
Website Stardust Ventures: https://stardustventures.us/
LinkedIn: https://www.linkedin.com/in/gileyal/
ABOUT JASON
Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with four multi-million exits and decades of experience in fundraising and business building. In his career, he has coached