Episode Details

#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

• Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
• How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
• How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

• (00:00) - – Intro to Jen
• (06:10) - – Why you should have a mentor and how to get one
• (08:00) - – Sales experiences and becoming a Chief Evangelist
• (11:31) - – Making the leap from side hustle to full-time
• (15:58) - – Why your career experiences should be diverse
• (19:22) - – The shallow impact of diversity panels
• (23:26) - – How Jen built her personal brand
• (26:47) - – Creating unscripted content that’s still clear
• (30:19) - – Being authentic in marketing
• (35:14) - – Don’t use templates for customer conversations
• (41:36) - – Strong relationships between product marketing and sales
• (42:23) - – Being customer-centric
• (47:45) - – Why you need to be a good storyteller
• (49:34) - – Challenges of data analysis

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