Episode Details

Want to grow your personal brand and stand out on LinkedIn? In this solo episode, Jo Lott takes you behind the scenes of her journey to expand her LinkedIn presence this quarter. She shares eye-opening lessons, game-changing strategies, and insider tips that every coach and entrepreneur needs to know to boost online visibility and attract the right audience.

Key Timestamps

• [00:02:00] Setting an Audacious Goal for Follower Growth
• [00:03:00] Benefits of Quarterly Focused Goals
• [00:04:00] Creating Shareable Content
• [00:07:00] Visual Content Strategy
• [00:10:00] Crafting Effective LinkedIn Hooks
• [00:13:00] Sharing Authoritative Content and Stats
• [00:14:00] The Importance of Case Studies
• [00:17:00] Hidden Benefits of Building a LinkedIn Presence
• [00:19:00] Long-Term Career Advantages

Key Quote:

"Your content has to be so good that your people want to share it with everyone else they know."

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.