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SHELF BITES: Navigating the Ups and Downs of Launching in Major Retail with Rachel Klein, Founder of Revival Food Co
Description
In this SHELF BITES Rachel Klein, founder of Revival Food Co. shares her journey of launching a food product into Walmart, detailing the challenges she faced during production, logistics, and communication with buyers. She recounts a significant labeling issue that led to her products not scanning at registers, and how she navigated these hurdles through effective problem-solving and relationship building. Ultimately, she decided to rebrand her product to overcome the initial negative impressions and improve consumer perception.
Check out the full episode released 10/20/2024
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