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Elizabeth Paul, CSO at The Martin Agency - Thought Leadership and Making a BIG Comeback
Episode 79
Published 3 years, 11 months ago
Description
Elizabeth Paul is Chief Strategy Officer at The Martin Agency. She was named AdAge's CSO of the year in 2021 and Campaign's US's Strategist of the Year in 2020.
She authored the Visibility Brief, an open-source tool to check bias blind spots and illuminate insights in a way that also broadens perspectives as marketers. The tool has been downloaded 24,000 times (from Brazil to Great Britain) — and is being used by competitive agencies, brands, and universities all over the world.
Under her leadership, Martin’s work has become more representative of culture for GEICO, Old Navy, OREO, DoorDash, and UPS (to name a few).
What You’ll Discover in this Episode:
- Her hometown connection with The Notebook.
- Why she recommended that brands go even harder during the early days of the Pandemic (when others in the industry were “going dark”).
- Why giving away your thought leadership expands your thought leadership.
- How you make a BIG comeback after you've taken time off.
- Why to “compare it to despair”, and how to avoid it!
- The one trait she’d instill in employees… self-awareness.
- The hardest meeting of Elizabeth’s career.
- Tales of being an Enneagram 3 in a corporate environment.
- Powerful strategies for employee retention.
- How you become a company that’s a career accelerator for employees...and how this helps retain them.
- Why it's essential to nurture your company’s alumni network.
- A work-life balance support system (that every leader can use).
Quotes:
Fear is the death of creativity.
You are not your job.
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https://www.linkedin.com/in/benfanning/