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How Leaders Can Unleash Creativity in a Crisis - Ogilvy North America President and CCO, Chris Beresford-Hill
Description
In a crisis it’s vital that leaders inspire their teams to do their best work. You can unlock their team's wealth of creativity in these moments.
When the pressure is on, teams look to their leaders first. So if you're looking for some tips on how to be a great leader during difficult times, you've come to the right place.
I host Chris Beresford-Hill, the President and the Chief Creative Officer for Ogilvy in North America, who shares an important strategy to be creative in a crisis.
He’s also served in senior leadership positions in other organizations like TBWA, Chiat, DayTBWA and BBDO Worldwide.
He’s spent the last 20 years delivering iconic and effective work for brands like Guinness, Mountain Dew, Adidas, McDonalds, Travelers, FedEx, HP, HBO, Foot Locker, Mars and many others.
He’s won hundreds of international creative awards, including 52 Lions at Cannes.
LinkedIn Profile https://www.linkedin.com/in/chrisberesfordhill/
Company Link: https://www.ogilvy.com/
What You’ll Discover in this Episode:
What happened when he lost the biggest account of his career.
How to consistently go from breakdown to breakthrough.
What every leader can fall back on in difficult moments.
Why “feeling” is an effective leadership skill.
What happened in Middle School that shaped his leadership.
The ‘Anti-Bill Belichick” strategy for winning.
What every employee can do to boost their creativity.
Why you need to share your bad ideas.
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