Episode Details
Back to EpisodesPersonalizing Email Marketing with Bev Feldman
Description
Episode 263 / Do you want to make your newsletters more personal and connect with readers? Bev Feldman, an email marketing strategist at Your Personal Tech Fairy, joins us today to share how to do just that through the type of content you share as well as sequences and segmenting.
- Setting expectations in a welcome sequence
- The value of letting subscribers go
- Basic ways to segment your newsletter list
- Tips to make resending to unopened more effective
- Common mistakes Bev sees people make with their newsletters
- Subject lines and ALT text tips
💙 Become a supporter of the podcast https://wishidknownforwriters.com/support
- Access to backlist of exclusive supporter episodes
- Private slack group
- Shoutout on a future episode.
⚡Links:
🚀 Jami’s Consulting and Workshops: https://www.jamialbright.com/authorworkshops
❤️ Jami’s books https://amzn.to/3wSraA5
🔎 Sara’s books https://www.sararosett.com/bibliography/
📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/
The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast