This story was originally published on HackerNoon at: https://hackernoon.com/is-web3-advertising-finally-solving-its-targeting-problem-addressable-and-sevio-expand-web3-ads-reach.
A new partnership between Addressable and Sevio will enable programmatic display ads on major crypto platforms, making web3 target more efficient.
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A new partnership between Addressable and Sevio will enable programmatic display ads on major crypto platforms. The partnership will integrate premium display ads with AI-powered wallet-aware targeting. Traditional display ads in Web3 have struggled with fragmentation, ineffective targeting, and weak attribution.
Published on 1 month, 2 weeks ago
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