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How AC Milan's Preseason Tour Lead To Record Sales And Audience Growth
Published 1 year, 7 months ago
Description
Today’s podcast examines why the world’s biggest football clubs (AC Milan, Barcelona, Real Madrid, Manchester City, etc.) keep scheduling preseason matches in the United States. We’ll use AC Milan, specifically as an example, highlight how the club’s U.S. matches are leading to record sales and audience growth. Enjoy!
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