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How Red Bull Uses Sports to Sell 12 Billion Energy Drinks Each Year
Published 1 year, 4 months ago
Description
Today's podcast uncovers the unique business model of Red Bull and how the brand uses sports to sell 12 billion cans of its energy drink each year. I'll break down the company's origins, explore its numerous sports investments, and show you why Red Bull is really a marketing company, NOT an energy drink company. Enjoy!
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