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The Ultimate Goal Setting Tool

The Ultimate Goal Setting Tool


Episode 60


Welcome to the most important new member of the curiosity tribe who joined us since Friday—my son, Roman Reddy Bloom.

I spent the first 30 years of my life trying to find the meaning and purpose of all of this. Then one day, it was staring right back at me. My new best friend.

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Today at a Glance:

Anti-goals are the things we DON'T want to happen—either as final outcomes or along the way. Establishing them allows you to win the battle AND the war.

If traditional goals are the rudders that set your direction, think of anti-goals as the map that tells you where the rapids are. Awareness keeps you on smooth waters.

The generalized process involves four steps: (1) Choose Your Arena, (2) Establish Traditional Goals, (3) Invert the Problem, and (4) Establish Anti-Goals. Test it out by establishing anti-goals when planning for new projects, designing your life, or creating self-improvement plans.

The Ultimate Goal Setting Tool

I love writing this newsletter.

There are plenty of reasons, but at the top of the list is the fact that I get to take you all on a journey with me. Not a physical journey—though it would be fun to do a Curiosity Chronicle retreat someday!—but a learning journey.

I’m able to share new insights and perspectives in *real time*.

This isn’t some academic newsletter where I lecture you on truths and personal wisdom—this is simply me sharing ideas, frameworks, and models that I am battle-testing on my own journey.

I am not a teacher—I am a student, learning alongside all of you.

In that vein, today’s piece will share a new learning: the power of Anti-Goals.

An Introduction to Anti-Goals

At the start of 2022, I shared a piece called The Goal Setting Guide—a breakdown of my framework for setting—and smashing—goals.

Shortly after I shared the piece, however, I came across the intriguing concept of “anti-goals” from my friend Andrew Wilkinson. I began to wonder if my goal setting framework was in need of a refresh.

I like to personally battle-test new concepts before I share them publicly, so I started establishing “Anti-Goals” for all new projects.

Everything changed.

It quickly became a staple for:

Planning for new projects

Designing my life

Creating self-improvement plans

So with sufficient battle-testing behind me, I'd like to share how to leverage anti-goals to level up your goal setting process.

The concept is grounded in inversion—a foundational mental model that says that complex problems are often easier solved backwards vs. forwards.

Inversion was made famous by one quote from Charlie Munger:

All I want to know is where I’m


Published on 3 years, 7 months ago






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