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Short Vs Long-Form Podcast Episodes: Which Performs Better
Episode 2428
In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
- [00:38] Why we started doing short-form podcast episodes back in 2016.
- [01:08] How our new long-form episodes are performing versus the short ones.
- [02:01] A breakdown of Apple data on our long and short-form podcast content.
- [04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
- [07:07] What we hope to see from our long-form episodes in the future.
- [08:16] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Apple: Measure podcast analytics & stats
- Chartable
- Megaphone
- Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
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Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- Twitter @neilpatel
- Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Published on 2 years, 8 months ago