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Banking with Purpose: The Story Behind REV's Community Impact w/ Shelley Puckett
Description
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A credit union that feels more like a sports car brand than a financial institution? That's exactly what Shelly Puckett and the team at REV Credit Union have created through their bold, purpose-driven approach to banking in Charleston.
Puckett, REV's Director of Brand Marketing, takes us behind the scenes of one of Charleston's most successful rebrands, transforming the traditional Heritage Trust into the dynamic community powerhouse known as REV. Born and raised in Charleston, Puckett joined the organization in 2019 and quickly found herself at the table for a complete brand overhaul alongside CEO Jason Lee. The timing couldn't have been more challenging—launching in March 2020 as COVID-19 emerged—but their "atom bomb" billboard strategy flooded Charleston with their new identity and set the stage for remarkable growth.
What makes REV stand out isn't just their vibrant teal branding or memorable name (which stands for forward momentum, not an acronym). It's their foundational philosophy of "banking with purpose" that drives everything they do. Through their Up the Good Foundation, REV focuses on creating resilient communities by supporting health initiatives, inclusivity programs, and financial education. Their team has already contributed over 10,000 volunteer hours, reaching their five-year goal a year early. Now they're targeting 30,000 hours for the next five years
South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.
King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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