Episode Details

Are you ready for a little butt-kicking conversation? I'm joined by Sabrina Gebhardt, a photographer and business coach from Fort Worth, Tx. We discussed common challenges photographers have when it comes to marketing and how to overcome them. I promise you are going to LOVE this episode!

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[0:00-2:00] Sabrina introduces herself and her background as both a photographer and business coach.
[2:00-7:00] Discussion of the common challenges photographers face with marketing, feeling overwhelmed and worried about being "annoying."
[7:00-12:00] Emphasis on the importance of personal connection and balancing periods of selling with periods of just sharing your authentic self.
[12:00-16:00] The power of storytelling and evoking emotion in your marketing, rather than just listing facts.
[16:00-24:00] The importance of allowing enough time (2-4 weeks) to warm up your audience before launching a new offer.
[24:00-end] Encouragement for photographers to have fun with their marketing and not take it so seriously, as their personality is their biggest asset.

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