Episode Details

Making sure your community knows you exist is one of the most important parts of growing a microbakery. In this episode, I sit down with Kayce from Trails End Breads & Blooms to talk about how she built an unforgettable presence in her town—without relying solely on social media. She shares how she went from baking for her family to launching a thriving home-based bakery, using smart marketing, pop-ups, and community connections to grow her customer base organically.

If you’ve ever wondered how to market your microbakery beyond your inner circle, how to get people talking about your business, or how to confidently put yourself out there, this episode is packed with practical strategies and real-life insights. Kayce shares her best tips for finding customers, leveraging pop-ups, and creating a brand that people remember.

Resources:

• Follow Kayce (https://www.instagram.com/trailsendbreads/)
• Find links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/links
• Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery! 
• Follow me on Instagram (@carolinebower_sourdough) for more microbakery tips! https://www.instagram.com/carolinebower_sourdough