Episode Details

Struggling to stand out in a sea of polished, soulless marketing? Do you cringe at the thought of being "salesy", yapping too much or without direction—yet know deep down that your leads need to hear your story before they'll ever trust you enough to buy? Wondering how to tell YOUR story that helps YOUR clients?

In this CreatingReorganized episode, you'll discover why behind-the-scenes storytelling is the most powerful (and most underused) weapon in your marketing arsenal—and how to turn your everyday business moments into trust-building content that converts curious listeners into loyal clients.

Join Prof. Dr. Eleonore Soei-Winkels—a Chinese-Indonesian immigrant, neuroscience PhD, IT strategy consultant, psychology professor, and host of two international video podcasts—as she breaks down the exact framework she uses to create emotional connections with her audience across two shows, multiple platforms, and zero fluff. Learn how she reverse-engineers her students' real anxieties into relatable stories—and how you can do the same with your customers' pain points.

You'll walk away with four actionable storytelling prompts you can use immediately: from crafting your origin story and showcasing client wins, to turning your biggest mistakes into your most magnetic content. Plus, discover how Bandura's Social Learning Theory explains why testimonials and "Meet the Client" series are your secret sales engine—and why perfection in the age of AI is actually destroying your credibility.

Whether you're a solopreneur with a lean budget or a founder who's never posted a single behind-the-scenes moment, this episode gives you the science-backed blueprint to humanize your brand, attract your ideal clients, and repel the ones who were never a good fit—all through the power of your own authentic story.

If you're ready to stop hiding behind polished ads and start connecting like a real human—this episode helps you market your business according to your vision of life.

By the end of the episode, you'll be equipped with actionable strategies, like a Meet-Your-Clients series (case study: #PodbeanAmplified by @Podbean) to turn your daily business experiences into engaging content that attracts, engages, and converts leads into loyal customers. Don't miss this guide to using storytelling as a strategic tool for your business video podcasting.  

Click here for the full transcript & free resources for your own video podcast

Dear soon-to-be founder!
Welcome to YOUR future of working on your own - for yourself! 

Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions?

Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? 

Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you.

Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future?

This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists l