Episode Details

What if selling didn't have to feel sleazy? And the words on your website could cast a magical spell for your ideal clients/customers instead?

Today, I'm joined by copywriter and podcaster Nicole Cloutier to talk about how to be more specific in our messaging and simple tips to write better sales pages.

Tune in to hear about:

• Nicole's journey from poetry MFA to copywriter
• Pain point marketing + if it's (un)ethical?
• How asking "so what?" can turn boring writing into compelling copy
• Ways that better messaging can improve your product sales (not just services!)
• The value of embracing "pleasure point marketing"
• How to write your first sales page (ever!) 
• 3 ways to improve your existing sales pages so you can (hopefully) make more $$$

And make sure to grab Nicole's FREE sales page bundle, exclusively for Off the Grid listeners!

RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
💌 Learn more about purchasing ad space + sponsoring the show
 

✨ Ready to finally figure out relationship marketing & affiliates? Join my friend, Janna Carlson, on Monday, June 22 from 12:30–1:30pm EDT for a workshop: Your 2026 Referral Partner Playbook: Strategies that Work NOW. 
 
FREE GIFTS OF THE WEEK

❊ Protect Your Magic from Katherine de Vos Devine

❊ Animal Communication guide from Olivia LaBarre

❊ FIRST RUN from Karly of The Public Run Club

❊ More free resources from Close Biz Friends!