Episode Details

In this episode, I chat with Hayden Burgess, a business coach who mentors creatives who know what they love to do but need help selling and growing their businesses.

I love delving into marketing, so this was a really interesting chat and I came away from it feeling inspired and ready to market myself!

Key Takeaways:

• Having good business acumen is crucial for creatives, sometimes even more so than just being good at their craft.
• Many creatives are resistant to marketing themselves, but it's a necessary skill for business growth.
• Consistent effort and showing up are key to building a successful business.
• Reframing self-promotion as a way to help potential clients can make it feel less icky.
• Getting comfortable with discomfort is crucial for growth in business.

Episode Highlights:

02:44 Marketing Strategies for Designers

09:16 Balancing Client Work and Self-Promotion

21:40 Leveraging Skills and Networks

28:32 Overcoming the Fear of Judgement

36:25 Should You Display Pricing on Your Website?

About the Guest:

• Hayden Burgess is a business coach who mentors and coaches creatives.

• Instagram: instagram.com/haydenphypic