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Spotlight on Marshall McLuhan #1: Understanding Media, Culture & the Global Mind

Spotlight on Marshall McLuhan #1: Understanding Media, Culture & the Global Mind

Episode 71 Published 5 years, 5 months ago
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Transcript
Digital Feudalis Speaker 0 (0s): Yeah, 

Speaker 1 (11s): Monday, Monday, Monday. It's just another manic Monday. I remember that song. So in my age HHA, I was like, I thought that was a Suzanne Vega. Remember that walk like in Egypt who was just another manic. Oh, that was out of the song they have. Hey, you guys do it today. You feel it. All right. I'm feeling pretty good myself. I'm hopeful that the rays of sunshine are basking you and they're golden glow providing you with a source of vitamin D and vital energy to kitchen up and moving on and put a smile on your face. 

Hope we have a great weekend and I hope you're enjoying the TrueLife podcast. We just went through the works or some works of the master storyteller, Joseph Campbell, who taught us about myth. He taught us to look to the past so that we could see where our future lies. We are about to get into Mr. Marshall McLuhan spotlight on the loss of Marshall McLuhan. 

My friend's, this is a great segue. We are going to go from the past, into the future. Hopefully we can apply what we have learned from mr. Joseph Campbell, to where we're going. I'm going to try and tie it together. What I think you will find what I hope you will see. What I am trying to convey is the circular pathway that we are taking. You see mr. 

Marshall McLuhan things. And let me be clear. Mr. Marshall McLuhan was a philosopher in the late seventies, early eighties. He had some very fascinating ideas about where we are headed. According to Marshall McLuhan, the medium is the message. What we mean by that is the medium. Be it a TV, be a radio, be a print and books, linear print. 

Platform's wherever it in, whatever medium you you use to digest you're information. Change is the way you think we process information from different senses and different parts of the brain. It's incredibly important to understand that mechanism of action, how it changes the way we think, how it opens up to us, a new field of vision, or it narrows our field of vision. 

You may have seen my video on my YouTube channel called the penny test. For those of you that are unaware of the penny test, I will run you through it quickly. Imagine taking a penny and you set it on your table and then you stand up and you look down at that penny. You can see from looking directly above it, that it's circular. It has engravings on it. It has a little design, a precedent. It has some words written on it. 

Some numbers written on it. You can also see that it has a bit of thickness to it. You can see the, the markings, the color, the texture. You can see all of these things when you stand up and look down at the penny from that point of view. However, if you slowly bend down, you bend your knees and then you, you bring your eyes to the level of the table. 

And you look at that same Penney in the same position and your at eye level with a penny. What you will see as a straight line. It's a good experiment to try with your kid's. It's a good experiment to try for yourself. And what this experiment shows is that when we change our point of view, when we change how we are given the information, the very same object becomes almost uninterpretable. 

It can lead to incredible abstract thoughts. When in fact the first view, it was a circle. We saw texture. We saw engravings, we saw all of the textual. We saw this size, the shape. However, when you get down at eye level and you really look at it, eye level, you will see a straight line. You will no longer see the penny as you know it, but you will see a straight line. 

According to Marshall McLuha

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