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Gillian Clarke just isn’t communicating: Honey Monster marketer and Brave North founder on the four Ps and pairing gut with rigour
Description
In this episode, host Ben Norman is joined in Marketing Room 101 by Gillian Clarke, a marketer with over 25 years experience working with some of the UK’s most loved FMCG brands, from Fox’s to Wham, Kit-Kat to Quality Street, and most recently Honey Monster cereal.
In 2022, Gillian set up strategic consultancy Brave North which promises straight to the point marketing that works in the real world for brands large and small.
Gillian and Ben discuss the importance of all the 4 Ps and why marketing can’t just be about the ‘promotional P’, Gillian makes the case for putting emotion back into advertising and the need to balance statistical rigour with gut instinct.
The Honey Monster is also compared to a Georgian town house and takes down Tony the Tiger.