Episode Details
Back to Episodes
Zhihan Ma: Costco, Welcome to the Club
Season 1
Episode 43
Published 9 months, 3 weeks ago
Description
US Retailing Analyst Zhihan Ma joins host Sid Malkani this week to unpack multi-billion dollar global retailer Costco, self-described as a “membership warehouse club” and operating in 14 countries.
We delve into the history of the club model, and where Costco fits into this strategy – from their unique pricing and branding strategy to the Kirkland brand as a whole. Plus, we look at Costco’s international strategy, and their runway for growth in other markets.
Hosted on Acast. See acast.com/privacy for more information.