Episode Details

In this episode, Barbara and Robert Plank discuss:

• What platforms to use when starting a membership site
• The “Why, What, How-to, What-if” structure and how it works
• How offering free courses or content will help you with your business
• Some tips in starting a podcast

Key Takeaways:

• “So before even getting to the solution, we need to let them know that we can understand their problem, and we know about them maybe even a little bit more than they know about themselves.” -Robert Plank
• “No original ideas exist, but what makes it original is applying your own unique thoughts and opinions on it. And then the way to transform that raw thoughts in your head is to use this WWHW formula.” -Robert Plank

Connect with Robert Plank:

Podcast Website: https://www.robertplank.com/

Book Website: https://wwhwbook.com/

LinkedIn: https://www.linkedin.com/in/robertcplank/

Facebook: https://www.facebook.com/robertplankshow/

Connect with Barbara Hales:

Twitter:  @DrBarbaraHales

Facebook:  facebook.com/theMedicalStrategist

Business website:www.TheMedicalStrategist.com

Email:  Barbara@barbarahales.com

YouTube: TheMedicalStrategist

LinkedIn: www.linkedin.com/in/barbarahales

Books:

• Content Copy Made Easy
• 14 Tactics to Triple Sales
• Power to the Patient: The Medical Strategist

TRANSCRIPTION (084)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. And today, we have with us, Robert Plank. He’s the host of “Marketer of the Day” Podcast and author of “WWHW” which stands for Why, What, How-to, What-if questions that I’m sure we all ask of ourselves quite often.

He’ a computer programmer, membership site designer, podcaster, and internet marketing strategist. It is his mission in life, to ensure your book, podcast and online course are the best they can be.

Using systems, checklists, and templates, you can write a book within an hour and become a published author within 12 hours, using the systems that Robert Plank supports us with. You can set up a membership site in a single day. He also helps to create a blog or a podcast in five minutes or less, and so much more.

Platforms Used

Dr. Barbara Hales: What platforms do you suggest for this?

Robert Plank: Personally, I like WordPress and WishList Member, so that way, you can start easy, start simple, start small and then add to it. And that’s kind of my philosophy with everything like you were mentioning, making the course quickly making the site quickly, making like the book quickly.

I’m all about getting to perfectionism at some point. But for now, doing a proof of concept proving yourself that it can work and knowing that there are little nips and tucks to be fixed later. But there are so many distractions in life and so many things that can get in the way.

And so everyone out there who’s watching or listening to your show needs to get at least the basic first version, one of their idea out there, and then improve on it later on. Because anything can always be improved upon.

Barbara Hales: But as you point out, regardless of how phenomenal or earth-shattering your idea is if it stays in your head, it really is of no