Episode Details

Shadd Dales and Anthony Varrell are joined by former NBA player and CEO of Viola Brands, Al Harrington, along with Avicanna (TSX: AVCN) CEO, Aras Azadian.The episode discusses the partnership between Viola Brands, led by Al Harrington, and Avicanna, focusing on cannabis-based medicines. Harrington will highlight the changing stigma around cannabis and its benefits for athletes, noting the NBA's relaxed testing standards. The partnership aims to develop effective, THC-free CBD topicals for pain relief, backed by clinical trials. Aras Azadian will outline how the need for scientific evidence to legitimize cannabinoid-based medicines is what will be required for CBD brands moving forward. We’ll also learn how Al Harrington entered into the cannabis industry in 2011, where he was motivated by medicinal cannabis benefits inspired by his grandmother's experience by developing Viola Brands and Replay product line.In addition we’ll discuss the collaboration between Avicanna and Viola Brands where they focus on developing evidence-based, THC-free products for pain management and athlete recovery, expanding into international markets.Plus, and important topic on how the NBA is relaxing cannabis testing standards signal growing acceptance among athletes, and the importance of cannabis rescheduling, potential pharmaceutical developments, expanding research into cannabinoid applications for medical conditions like sleep, pain, and anxiety.0:00:00 - Podcast Introduction0:00:45 - Cannabis Industry Background0:01:11 - Guest Introductions0:02:07 - Cannabis Landscape in Texas0:03:31 - Industry Evolution0:04:39 - Sports and Cannabis0:06:27 - Partnership Origins0:08:23 - Replay Product Details0:11:52 - Player Receptiveness0:16:12 - Cannabis Rescheduling0:18:34 - Product Market Strategy0:21:03 - Medical Research0:23:06 - Viola Brands Vision0:24:19 - Podcast Conclusion#CannabisIndustry #TradeToBlack #ViolaBrands #Avicanna #CBD #MedicalResearch #CannabisInSports #PainRelief #CannabisStigma #THCFreeProducts #AlHarrington #cannabis #marijuana #NBAWant to see last week's recap?   • TDR’s Biggest Cannabis Developments f...  Want to see more Cannabis Reform videos?

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