Episode Details

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Hello, and welcome to "Beauty and the Biz," where we'll discuss running a one-room, one-woman, $1 million gross practice. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "One Room, One Woman, $1 Million Gross — with Sinehan Bayrak, MD."

First, imagine running a thriving plastic surgery practice without traditional staff. Instead, you handle everything with automation and Instagram. Consequently, you're fully booked months in advance.

Specifically, that's exactly what Dr. Sinehan Bayrak, a facial plastic surgeon in Philadelphia, has done. In fact, her story amazed me at the annual AAFPRS conference when she gave a talk titled: "1 Room, 1 Woman, and $1 Million Gross"

• Initially, she built her practice from scratch in Philadelphia. Notably, she knew no one.
• However, she quickly realized hiring and managing staff wasn't the right fit for her.
• Therefore, she invested in automation and social media. As a result, it worked.

Now, her entire practice operates online:

• Appointments are booked digitally
• Communication is via text-only (no phone calls!)
• Quotes and payments are fully automated

The result? She's booked 3-4 months in advance. Moreover, she has a waitlist of patients eager to see her.

In short, if you've ever wondered how to run a lean, profitable practice in today's tech-driven world, you won't want to miss this.

P.S. If you're ready to streamline your practice, attract premium patients, and increase profitability—all while working smarter, not harder.

Enjoy!

Catherine Maley, MBA

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