Episode Details

John Owen: Humanization in Pet Food Trends | Ep. 92

Season 1 Episode 92 Published 1 year, 6 months ago

Description

In this episode of The Pet Food Science Podcast Show, John Owen, Associate Director of Food and Retail at Mintel, shares fascinating market trends shaping the pet food industry. He highlights the growing popularity of fresh and refrigerated pet foods and examines how humanization is influencing product innovation. John provides valuable insights into consumer behavior and what’s next for premium pet nutrition. Don’t miss this chance to uncover practical strategies and predictions to stay ahead in the competitive pet food market!

"The pandemic heightened the emotional bond between owners and pets, increasing demand for premium pet food options viewed as healthier and more personal."

Meet the guest: John Owen, Associate Director of Food and Retail at Mintel, brings over 15 years of expertise in market research and consumer insights. With a degree in English from Middlebury College, John’s career spans advertising, strategic planning, and category analysis for industries such as grocery and pet food. His focus on fresh food trends, functional nutrition, and consumer behaviors offers actionable insights for pet food professionals.

What will you learn: