Episode Details

Your outbound strategy is broken—and you don’t even know it. 😱 In this episode, we sit down with Jordan Crawford, founder of Blueprint and a leading expert in outbound sales, AI-driven prospecting, and go-to-market (GTM) strategy.

🔍 What you’ll learn:
✅ The biggest mistakes companies make in outbound sales
✅ How to craft messages people would pay to receive
✅ Why most Ideal Customer Profiles (ICPs) are outdated and ineffective
✅ The secret to finding, not filtering, your best-fit accounts
✅ How AI is changing the game for prospecting and engagement

💡 “Nothing changes if nothing changes.” If you’re still running the same playbook, you’re falling behind. Tune in to discover how to optimize your outbound strategy and make your GTM motion actually work in today’s market to Bridge the Gap. 

Follow Jordan - https://www.linkedin.com/in/jordancrawford/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!
https://pursuitsalessolutions.com/revenuereimagined

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? 

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.