Episode Details

Summary

In this episode, Blockchain Wayne interviews Asaf, co-founder of Addressable, discussing the intersection of blockchain technology and marketing. They explore how Addressable helps companies understand and target users in the blockchain space by enriching wallet data with real-world insights. The conversation highlights the importance of data in marketing strategies, the challenges of user anonymity in blockchain, and the innovative solutions Addressable offers to enhance user acquisition and engagement.

Learn more about Addressable: https://www.addressable.io/ 

Takeaways

• Asaf has a background in AI and military intelligence.
• Addressable addresses the challenge of user anonymity in blockchain.
• The company enriches wallet data to help businesses understand their audience.
• Data is crucial for effective marketing in the blockchain space.
• Cost per wallet is a new metric for evaluating marketing success.
• Privacy is a priority for Addressable's data practices.
• Companies can use Addressable to reach specific target audiences.
• The importance of community and tech in the success of crypto projects.
• User experience is impacted by the choice of login methods.
• Face-to-face interactions are valuable in building business relationships.

Chapters

00:00 Introduction to Blockchain and AI

02:06 Understanding Addressable's Mission

06:06 Targeting Users in the Blockchain Space

10:10 The Importance of Data in Marketing

13:58 Navigating User Experience with Wallets

17:47 Case Studies and Real-World Applications

21:56 Conclusion and Future Directions