Episode Details
Back to Episodes
Building a Personal Brand for High-Value Clients | Brokers Round Table
Description
Key Takeaways:
Leverage LinkedIn and social media to become a thought leader by creating valuable, client-focused content rather than self-promotional posts.
Ensure your social media presence and brand aligns with the type of high-value clients you want to attract.
Publish regular, data-driven market reports to differentiate yourself and stay top-of-mind with potential clients.
Seek out speaking engagements and other opportunities to position yourself as an industry expert.
Develop a system to proactively identify and build relationships with the key players and decision-makers at large industrial, retail, and corporate clients.
When given an opportunity to work with a high-profile client, make it your top priority to over-deliver and exceed their expectations.