Episode Details

It’s Okay to Want to Make Money –Shifting from Fear to Financial Confidence

If you’ve ever felt unsure about your earning potential, anxious about managing money or held back by the belief that making money has to be hard, this episode is for you.

Today on Money Secrets, we’re joined by Anucia Boer, a model, personal brand, content creator, and marketing brand consultant and business owner. After starting her career working for others, she made the leap into self-employment—building multiple income streams and learning to see herself as a business.

In this conversation, Anucia shares how shifting her mindset around money changed how she approaches business. She opens up about learning to want financial success without fear, how managing her money with structure gave her confidence, and why transparency—both with herself and her partner—has made all the difference.

If you’ve ever avoided looking at your numbers, felt hesitant about earning more, or struggled to talk about money openly, this episode will help you see finances in a new light. Because when you gain clarity about where your money is coming from and where it’s going, you create the foundation to make more of it—without stress or uncertainty.

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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 Key Learnings from Anucia’s Story

• It’s Okay to Want to Make Money: One of the biggest shifts in Anucia’s journey was letting go of fear and allowing herself to feel excited about making more money.

• Small Business Doesn’t Have to Mean Struggle: The stereotype of constantly hustling with no financial security isn’t true—having a clear financial system in place changes everything.

• Managing Money Brings Confidence: Using a structured system (like Profit First) helped Anucia stay on top of her income, reduce anxiety, and feel empowered in her finances.

• Transparency is Key: Keeping open financial conversations—especially with a partner—creates stability and shared understanding in both business and life.

• Fear-Based Money Habits Hold You Back: Saving too aggressively out of fear (rather than strategy) can undermine your financial confidence and keep you from fully valuing your work.
  
  

Anucia Boer - Model, Content Creator and Brand Strategist.

A beautiful mess of delicious flavours
❤️‍🔥 Model • Giant Mgmt
❤️‍🔥 People & Culture passionate
❤️‍🔥 Occasional pant wearer

Connect with Anucia:

IG: https://www.instagram.com/anuciadeboer/

LinkedIn: https://www.linkedin.com/in/anucia-de-boer/