Episode Details

Are you posting on social media every day but get no clicks, no leads, no sales? Do you cringe at the thought of juggling LinkedIn, Instagram, Threads, Pinterest, TikTok, YouTube and let's not forget your website, burning out on content creation, and still watching your ideal clients scroll right past your business?

In this CreatingReorganized episode, you'll discover the strategic social media playbook that turns one video podcast episode into a content engine powering every platform—without chaining yourself to your phone or sacrificing your sanity.

Join Prof. Dr. Eleonore Soei-Winkels—a Chinese-Indonesian immigrant, neuroscience PhD, IT strategy consultant, psychology professor, and host of two international video podcasts—as she pulls back the curtain on her real analytics across LinkedIn, TikTok, Instagram, YouTube, and Pinterest. Learn why she'd rather have 50 niche-targeted impressions that convert than 5,000 vanity views that don't move the needle.

You'll master the PESO marketing model (Paid, Earned, Shared, Owned) to build authority layer by layer, apply the human-centered design process to develop your podcast marketing strategy step by step, and implement a content repurposing workflow that turns one recording into LinkedIn newsletters, TikTok clips, Pinterest pins, Instagram stories, and YouTube end-screen funnels. Discover the exact tech stack—#Descript, #Podbean, #Metricool, #TypeForm, #Castmagic, #Thinkific, and #ActiveCampaign—that powers a 24/7 automated marketing presence, plus the critical warning about why advertising content that doesn't convert organically is burning your money.

If you're ready to stop posting and ghosting, start converting cold audiences into paying customers, and build a video podcast that markets your business while you live according to your vision of life—this episode is your blueprint.

Click here for the full transcript & free resources for your own video podcast

Dear soon-to-be founder!
Welcome to YOUR future of working on your own - for yourself! 

Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions?

Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? 

Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you.

Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future?

This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms.

Do you need the full transcript and free CreatingReorganized resources? Click here:

https://postdoctransformation.ac-page.com/creatingreorganized_show0005

Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer session