Episode Details

"In this episode of The Aaron Werner Podcast, Aaron sits down with Dr. Jennifer Planitz, a visionary optometrist and business leader, to discuss the keys to fostering a strong team culture, embracing change, and leveraging leadership principles to grow a successful practice.

Jennifer shares how she integrates Stoic philosophy into her team’s daily routine, using Slack to create a leadership development channel that encourages engagement, personal growth, and team collaboration. She and Aaron dive into:

- Creating a culture of leadership and learning within an optometry practice
- How to remove friction and frustration for staff to improve retention and performance
- The power of recognizing and investing in the right patients to grow your practice
- Adapting to change and why business owners need to experiment fearlessly
- Opening a new practice with a full schedule—the role of branding, marketing, and positioning for success

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