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Retail’s Tough Reality: Lessons from Joann’s Closure
Published 1 year, 5 months ago
Description
Cait Lamberton, Marketing Professor at the Wharton School, discusses the closure of Joann Stores and the broader challenges facing brick-and-mortar retailers. She examines the impact of bankruptcy, shifting consumer behaviors, and the rise of e-commerce, shedding light on why traditional retailers struggle to survive in today’s market.
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