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Aligning with Values: Key Strategies for Retail Success
Season 1 Episode 3
S1:E3 Beyond Price: How Consumer Values Drive Retail Loyalty
In this episode of Retail Razor Data Blades, hosts Ricardo Belmar and Casey Golden chat with Georgina Nelson, CEO of TruRating, about critical consumer insights and the importance of aligning retail strategies with customer values. Georgina shares findings from TruRating's research at the point-of-sale, revealing that 77% of consumers are driven by retailer values over loyalty cards or discounts. The discussion highlights the importance of eco-friendly initiatives and tailored communication strategies to foster customer loyalty and convey values effectively. The discussion underscores the necessity for retailers to maintain their commitment to these values even in tough economic times.
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Chapters:
(00:00) Show Intro
(01:11) Georgina Nelson - How Aligning with Consumer Values Still Plays a Critical Role
(05:01) Show Close
Meet your hosts, helping you cut through the clutter in retail & retail tech:
Ricardo Belmar is an NRF Top Retail Voices for 2025 & a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Retail & AGI Thought Leader, a Top 50 Management, Transformation, & Careers Thought Leader, a Top 100 Digital Transformation & Agentic AI Thought Leader, plus a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation, and the Retail Cloud Alliance. He was most recently the director partner marketing for retail & consumer goods in the Americas at Microsoft.
Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and a Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech! Currently, Casey is the North America Leader for Retail & Consumer Goods at CI&T.
Includes music provided by imunobeats.com, featuring <
Published on 7 months, 1 week ago