Episode Details

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Debra Mathias, CEO of Connect to Clients. Debra is a LinkedIn expert who helps professionals build solid LinkedIn profiles.

Episode Highlights:

• Debra shares how she fell in love with LinkedIn and how she became the "LinkedIn" Queen. (2:09)
• Debra explains that authenticity intrigues people, and the three questions she always asks about are about pets, family, and sports. (9:05)
• Debra shares that there are a lot of good changes that have happened in LinkedIn for people to build themselves. (12:35)
• Debra elaborates on the algorithm of LinkedIn and how to increase your connections. (17:10)
• Debra explains how important it is to have a photo on your LinkedIn accounts, and what third connections are. (21:54)
• Debra talks about the things to post on your LinkedIn accounts that could help you grow your connections. (26:48)
• Debra shares that if you do not have interaction on your post, it's going nowhere. (29:48)
• Debra explains that the reason why people like and comment on content is that they like and trust that certain person. (35:45)
• Debra talks about the most important part of your LinkedIn account which is the Analytics Dashboard. (39:02)

Key Quotes:

• "What you're trying to create is that interesting thing about yourself. " - Debra Mathias
• "I want to give tips on this because it is my passion to see that everyone succeeds on LinkedIn as I have." - Debra Mathias
• "If you do not change the banner behind your photograph, you're not going to get found on LinkedIn." - Debra Mathias

Resources Mentioned:

• Debra Mathias LinkedIn
• Connect to Clients
• Contact Teresa Kitchens
• Sterling Insurance Group