Episode Details

My book, Beyond Potential: A Guide for Creatives Who Want to Re-Assess, Re-Define, and Re-Ignite Their Careers is coming out on March 25th, but you can preorder your copy today! Find it at Barnesandnoble.com, or Bookshop.org

If you order early, you'll get access to an exclusive live bonus session—submit your info and purchase order HERE!

Are you struggling to fill seats at your performances, exhibitions, or fundraisers? It's not because your work isn't good enough—it's because your promotional materials aren't doing their job. In this episode, I'm breaking down the five biggest mistakes I see creatives make when promoting their events—and more importantly, how to fix them.

We're talking about:
🎯 Why focusing on yourself instead of your audience is costing you attendees
📝 The industry jargon that's turning people away (and what to say instead)
🔍 How to create a clear and compelling experience that gets people excited
💡 Why process sells better than perfection on social media
💰 The key to making your promo feel like an invitation, not a plea

If you want your next event, show, or launch to actually sell out, grab your coffee and press play!

Links and Resources:

• Follow Kate on Instagram: @kkayaian
• Free Guide: 10 Habits of Successful Artists
• Free Guide: Quarterly Retreat Planning Guide

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• Subscribe to Tales from The Lane on Apple Podcasts, Spotify, or your favorite podcast platform.
• Leave a review—it helps more creatives find the show!

Want to work with me? Book a free 30-minute discovery call with me today.