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The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet
Episode 532
Published 1 year, 4 months ago
Description
Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.
Hit PLAY to hear:
- How Sarah Raven skyrocketed from £8M to £22M in sales 🚀
- The UX and tech strategies that drive higher conversions 🛒
- Why bundling products boosts sales (without discounts!) 💡
- The secret to making sustainability a business advantage 🌱
- How to simplify your tech stack for smarter growth ⚙️
- Must-know tips for improving your site’s search & UX 🔍
Key timestamps to dive straight in:
[04:36] Emma's career journey: dining room to eCommerce.
[08:35] Focus: UX and customer journey.
[12:00] Eco-friendly, customer-centric nursery.
[15:50] Refocus with MoSCoW prioritization method.
[18:52] "Keys to Business Success"
[21:06] Optimise website search for sales.
[23:41] Listen to Ash’s Top Tips!
Full episode notes here: https://ecmp.info/532
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This podcast uses the following third-party services for analysis:
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