Episode Details

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

Are you prepared to sell your agency if the right opportunity presents itself? Making your business sale-ready requires more than just financial preparation—it demands emotional readiness and the ability to set ego aside.

With pleasure, we are featuring a long time mastermind member on the show who, after recently selling his agency, now describes himself as a "recovering agency owner". It was an unexpected opportunity that turned into an amazing deal for the seller and buyer. Jordan discusses the way he took control of his agency's future by pursuing the sale, what he'd change about the process, and the importance of having a plan for post-sale integration.

Our guest is Jordan Choo, a recovering agency owner who previously founded, built, and sold Kogneta, a digital marketing firm focused on helping local businesses grow effectively. He is a longtime friend of the podcast who was mastermind member for sixy years before selling his agency. He is here to talk about the acquisition process, which began through an introduction from another agency owner rather than a typical unsolicited acquisition offer.

In this episode, we'll discuss:

• Turning a potential partnership into an acquisition

• If you want to sell, leave emotions and ego at the door.

• Overcoming 2 common agency owner struggles.

Apple | Spotify | iHeart Radio

FREE Training: Feeling stuck in your agency? You're not alone. Running an agency can be isolating, overwhelming, and downright exhausting. But it doesn't have to be. At Agency Mastery, we've been there—which is why we now offer free training resources to transform your agency from a liability to an asset.. Check out our FREE RESOURCES on Lead Generation and Sales Systems. No strings attached. Just the tools you need to grow smarter, not harder. Get started today at agencymastery360.com/training. Don't let your agency hold you back. Let's build the future you deserve.

If you run an agency, and especially if you've grown beyond a certain point, you should be really clear about your why and what you have in mind for the future.

There's a chance you started as a lifestyle business. In that case, there isn't much to worry about beyond maintaining profitability. However, if you started it with the intention to grow that business to eventually sell, then that will dictate how to grow your agency.

At some point, most agency owners have gotten the typical pitch email expressing interest in buying their business. In Jordan's case, it all started with an introduction from another agency owner. The contact wasn't specifically looking to purchase his agency, but for a white label partner to provide marketing services in order to expand their value to clients.

After