Episode Details

You can market your products just about any way you want to. You can pour money into trade shows, pay-per-click campaigns, or print ads. Personally, I'm a big advocate of inbound marketing, but inbound means playing a very long game. Because of that, I advocate supplementing inbound with identifying the right people from the right companies for a special sales-plus-marketing solution. I'm talking about account based marketing (ABM).  Now if you want to learn about ABM, go see Sangram Vajre, author, co-founder at Terminus, and the man who sired ABM from 50,000 feet in the air. Or you can just listen to this episode of the podcast where Sangram and I talk about: A solid definition of ABM What intent data is and how to use it Why you shouldn't treat all your accounts the same How small to mid-sized businesses can apply ABM methodology Resources we talked about: ABM is B2B: Why B2B Marketing and Sales Is Broken and How to Fix It Account-Based Marketing for Dummies To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.