Episode Details
Back to EpisodesRecession proofing your business with marketing
Episode 109
Published 4 years, 2 months ago
Description
It appears that we’re heading into a recession. So what does that mean for manufacturers? And how can you deploy (or redeploy) your marketing team to make sure you come out in one piece on the other end of it?
Today John McTigue, a Freelance Writer and B2B Marketing Advisor at The Customer Journey Maestro, joins us to talk about how marketing can help you recession-proof your business. John brings a wealth of insight with experience as a product marketer and account executive in enterprise software, and a digital marketing agency owner and customer journey consultant.
Join us as we discuss:
Focusing not only on a go-to-market strategy, but also a go-to-customer strategy
The importance of brand marketing for demand creation
Being a problem solver around what matters most to your audience
Today John McTigue, a Freelance Writer and B2B Marketing Advisor at The Customer Journey Maestro, joins us to talk about how marketing can help you recession-proof your business. John brings a wealth of insight with experience as a product marketer and account executive in enterprise software, and a digital marketing agency owner and customer journey consultant.
Join us as we discuss:
Focusing not only on a go-to-market strategy, but also a go-to-customer strategy
The importance of brand marketing for demand creation
Being a problem solver around what matters most to your audience