Episode Details

I've consulted well over 200 B2B manufacturing organizations throughout my career on marketing strategy. And without question, one of the biggest problems I've observed time and time again is a lack of alignment between sales and marketing. In today's conversation, Founder of Brjr.io John Joyce will talk about why these silos emerge, what dangers and missed opportunities they create, and the role your marketing and sales technology stack can play in tearing them down.