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#117 Rebranding, Fundraising, and the Success Behind Launching Myles Comfort Foods at Target with Myles Powell

Season 4 Episode 1 Published 2 years, 7 months ago
Description

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpg

This episode was sponsored by Cin7. Go to cin7.com/startupcpg



In this episode of the Startup CPG podcast, Daniel Scharff sits down with Myles Powell, the founder of Myles Comfort Food. Myles Comfort Foods is a clean, premium comfort food brand elevating the landscape of frozen foods through the marriage of quality and clean convenience that the modern day consumer is seeking in grocery. 


Join us as we dive into Myles' inspiring journey, exploring topics like rebranding, fundraising, and the strategies that led to the successful launch of Myles Comfort Foods on Target shelves.

Listen in as Myles’ share about:


-Rebranding

-Leveraging Data in your Brand Story

-Successful fundraising strategies

-Target Placements

-Leveraging Endorsements

-Gathering Organic Surveys

-Product Innovation and Feedback

-Seeking Support and Collaboration

Episode Links:


Myles Website

Myles on Instagram

Mentioned: NIQ’s Byzzer, Jenna Cameron



Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics


RangeMe Links

  • RangeMe website
  • Listen to our episode (#108) with RangeMe founder, Nicky Jackson here


Cin7 Links:

  • Get a demo or claim your free 14 day trial of Cin7 inventory management software here


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