Episode Details

Are you feeling peckish? Maybe it's a while until your next meal, so perhaps now you're thinking about reaching for a brightly coloured packet with something delicious inside. Maybe it's time for a snack. You're not alone, we all do it – but just how much work goes into developing and making the snacks that we all know and love?

你觉得饿吗？ 也许距离你的下一顿饭还有一段时间，所以你现在可能正在考虑拿一个颜色鲜艳的小包，里面装着一些美味的东西。 也许是时候吃点零食了。 您并不孤单，我们都这样做 - 但开发和制作我们都知道和喜爱的零食需要付出多少努力？

First, companies have to work out what people have an appetite for. Traditionally, they might just have asked people about their snack habits. In today's digital age, apps can ask customers to swipe right on the flavours they fancy. Companies can search the internet for every restaurant menu in a specific market, looking out for the latest taste trends and in-demand ingredients.

首先，公司必须弄清楚人们的兴趣是什么。 传统上，他们可能只是询问人们的零食习惯。 在当今的数字时代，应用程序可以要求顾客向右滑动他们喜欢的口味。 公司可以在互联网上搜索特定市场中每家餐厅的菜单，寻找最新的口味趋势和需求的食材。

Snack trends also change over time. When British supermarkets were encouraged to remove unhealthy snacks from the shelves next to where people queue up, companies were quick to provide healthier treats. They can also reflect different histories of migration. One British snack company found that flavours common in South Asian cuisine sold well in the UK, but less so in the US, where there is less of a tradition of Indian food. And demand for more sustainability has led some entrepreneurs to experiment with using insects as an alternative source of protein for snacks. Other brands market themselves as offering a f