Episode Details

Since its start in 2012, GivingTuesday, the Tuesday after Thanksgiving, has become one of the biggest money-raising days of the year for nonprofits in the United States. 

自 2012 年启动以来，GivingTuesday（感恩节后的星期二）已成为美国非营利组织一年中最大的筹款日之一。 

In 2022 and 2023, GivingTuesday raised $3.1 billion for charity, or aid, organizations, as estimated by GivingTuesday. 

据 GivingTuesday 估计，2022 年和 2023 年，GivingTuesday 为慈善机构或援助组织筹集了 31 亿美元。 

This year, GivingTuesday is on December 3. 

今年的 GivingTuesday 是 12 月 3 日。

The #GivingTuesday hashtag started as a project of the 92nd Street Y in New York City in 2012. It became an independent organization in 2020. It has grown into a worldwide organization of local groups that support giving in their communities, often on different dates that have local importance, like holidays. 

#GivingTuesday 标签最初是 2012 年纽约市第 92 街 Y 的一个项目。它于 2020 年成为一个独立组织。它已发展成为一个由本地团体组成的全球性组织，这些团体支持在其社区中进行捐赠，通常在不同的日期进行捐赠。具有当地的重要性，例如假期。 

Now, GivingTuesday, the nonprofit, also gathers researchers studying everyday giving. It also collects data from wide sources like payment processors, crowdfunding sites, employee giving software and organizations that offer charitable giving. 

现在，非营利组织 GivingTuesday 也聚集了研究日常捐赠的研究人员。它还从支付处理商、众筹网站、员工捐赠软件和提供慈善捐赠的组织等广泛来源收集数据。

For nonprofits, the point of GivingTuesday is to raise money and engage their supporters. Many nonprofits will organize fundraising campaigns with email and mail appeals that arrive on the Tuesday after Thanksgiving. 

对于非营利组织来说，GivingTuesday 的目的是筹集资金并吸引支持者。许多非营利组织将通过电子邮件和邮寄呼吁组织筹款活动，这些呼吁将于感恩节后的周二送达。 

Listen Now