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Greenwashing — What Actually Matters (and What Doesn't)
Published 1 year, 2 months ago
Description
This episode is about how easy it is to optimize the wrong things.
In climate conversations, attention often goes to what's visible, measurable, or marketable, not what drives outcomes.
That's where greenwashing thrives.
In this episode, I break down:
• How companies signal "green" without changing what matters
• Why consumer choices often target the wrong variables
• The difference between visible actions and meaningful impact
• How to think clearly about what moves the needle
I also share personal examples—what I've chosen to do, what I've ignored, and why.
This isn't about doing more.
It's about doing the right things.
Because if you solve the wrong problem perfectly,
you still don't get the outcome you want.